Make Money Teaching Digital Photography Workshops And Classes
If you've been into photography for while you have probably built a great deal of know-how on how to get the best results from your digital camera, so teaching digital photography workshops and classes is almost guaranteed to bring in some cash. There are various ways to approach this.
Workshops And Courses
Hire a suitable venue to run workshops and courses in specialist subjects such as Portrait Photography, Landscape Photography, Close-Up (Macro) Photography etc. You would undoubtedly attract participants, but there are start-up costs involved in hiring space and promoting your courses and workshops, so you will need some financial resources to get the business off the ground initially.
Workshops And Courses - Additional Revenue
As an additional revenue stream you could have your workshops and courses recorded on video and transferred to DVD to sell on the Internet or by Mail Order. You will need a good quality master DVD and eye-catching artwork for the disk and case (using some of your own photos of course and including some info about your service and contact details). You will need blank, printable DVDs and a suitable printer to print them, together with DVD cases and a printed insert (You can do this on the inkjet as well) to go into them.
Initially you can copy off duplicates on your PC and print your own disks and inserts as your orders start to come in. However you will find that it's a time consuming chore and unless you have the facilities and the finished item will probably not look very professional. And If the sales suddenly start to ramp up you will probably find yourself unable to cope with increase volume.
A better way is to use one of the many Print on Demand/Drop-ship companies you can find on the Internet. One that comes highly recommended is Kunaki. At time of writing they offer a duplication service with full color DVD and DVD case, cellophane-wrapped for $1.75 each + Shipping and Handling, with no minimum order quantity and they will ship worldwide. But you should be aware that shipping costs are quite high for small quantity orders.
Sell Video Courses On The Internet
If you don't feel you want to go the workshop/course route then you could devise video courses on various aspects of digital photography such as Portrait Photography, Landscape Photography, Digital Photo editing etc. and sell them from your web site. Do some research and see what's selling, then plan out your video course, shoot it and you can either set it up for your customers to download from your site and/or sell physical DVDs using a service like Kunaki. As an alternative this would not require as much capital to start up as live courses and workshops.
The easiest way to get a web site set up is to use Wordpress. For this you will need:
- A Hosting Account (get one that offers cPanel which makes it very easy to set Wordpress up)
- A Domain Name (Try NameCheap or GoDaddy)
- A Payment Provider - PayPal offers an excellent service and it's free to set up (you will need to set up either a business or premium account with them)
- A suitable Wordpress Plugin to password protect your download area before you receive payment. (There are number of plugins available - some free, some you have to pay for)
More Teaching Opportunities
If you are just starting your career as a digital photographer, you might want to look for more economical approaches. Here are some suggestions:
- Contact the Continuing Education Departments of your local community
colleges, school districts or universities.
These entities are in constant search of new courses to offer. Not only will you have free space to conduct the class, but you will be paid to teach the workshop.
Fee structures will vary. Expect to be asked to present an outline of your material, the number of students you can handle at a time and a portfolio of your work.
It's also a good idea to help market your digital photography course personally rather than relying on the school to do all the marketing. Most Continuing Education Departments cancel classes if they can't attract sufficient registrants.
- Contact the managers of scrapbook stores and other craft stores.
Scrapbookers and other crafters often use photographs in their projects.
Since these stores run workshops regularly, they are set up to handle
classes. Also, be aware that Scrapbookers who are interested in learning
digital photography also want to learn how to use digital photo editing
software. If you can teach the latter as well, you might work this into
a two-part course for more revenue.
Remember to give a pamphlet and/or business card for every participant when you present the class.
Fee structures vary. You will probably be paid a set amount for each participant, and the store will stipulate a minimum number of participants. Be prepared to show an outline of your course and a portfolio.
- Contact Photography Stores. Many photography stores will already
be running classes on using digital cameras. However, they may well have
a need for a replacement digital photography instructor to handle overload
or to fill in when regular staff are on vacation or ill. If they are not
already running such a course, try negotiating to teach one for them.
They can promote the class in-house and perhaps offer a coupon with a
discount for the course to anyone who purchases a camera.
Alternatively, you could contact the manager of a large department store or chain store that has a photography department. See if you can negotiate an arrangement to present a workshop to people who purchase digital cameras. The store can promote this as a value-added service. Naturally, you will provide workshop participants with pamphlets and business cards promoting your services as a professional photographer.
- Contact Real Estate Associations. Realtors use cameras to photograph properties. They use these pictures in various marketing materials, newspapers, newsletters and on their web sites. Therefore, these pictures must be good quality since they are intended to spark a home buyer's interest in a listing. Digital photography in is an important skill for a realtor to have, but it is not necessarily a skill that they possess.
If your local real estate association has an office, you can enquire about using that space for your class.
Note: If you are planning to teach classes on digital photography, you must be very clear about what you can accomplish in your classes. It can be difficult to provide individual instruction to participants, especially if the class is a large one. Instead, develop a list of techniques that you can explain and demonstrate using a projector and screen.
You could also show your participants how to edit their digital photos with Photoshop or whatever photo editing software you use and sell a CD/DVD covering specific editing techniques using that program.
Oh. And remember to include some promotional material about your business on the CD/DVD.
Teaching digital photography can be a great way to get your business underway.
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